Strengthen customer relationships
A thank-you with a sensational response
Aerni concept store
At the end of each year, the Aerni concept store Haar Kleid Bar Spa traditionally thanks its loyal customers with an exclusive offer: a favourite piece from its current collection at half price. By sending a personalized postcard mailshot, Aerni attracted no less than 25 percent of invited customers to its store.
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Highly impressive results
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600
postcards sent (addressed mailing)
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25 percent
response rate
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As every year, Aerni concept store used a personalized postcard campaign for its invitations. In just a few clicks, the company itself produced and sent the mailshot online with PostCard Creator Business. In addition to the exclusive offer, customers particularly appreciated the thank-you and their own name printed in classic black on the front of the postcard: an astounding 25 percent followed up on the invitation and came to the store to do their Christmas shopping.
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We greatly appreciate being able to send campaign invitations quickly, easily and cost-effectively. With Post Advertising, the quality and support is always first-rate.
Marco Rieder, Managing Director of AERNI riedogroup AG
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