Raise your profile, Advertise locally

How Helsana gained new insurance customers: a national campaign with a regional approach
Helsana

The most important time for health insurance companies such as Helsana is the final months of the year. This is when many policyholders decide to look for a new health insurer. Helsana’s trails campaign helped get this period off to a good start. It focused on day-trippers, hikers and joggers around more than 360 Helsana trails in 120 locations.

Rich Content Section

Woman with two children walking in nature (with yellow design element above)

Highly impressive results

9 million

people reached via the SBB website, SBB mobile app, PostFinance WiFi, digital out-of-home screens on public transport, the SBB and SwissPass newsletters.
23,075

leads generated and e-mailed.
1,007

requests for a consultation generated.

Our approach

By focusing on the health aspect of Helsana trails, the insurance company wanted to raise its profile among the target group, and, in doing so, pave the way for the upcoming end-of-year campaign.

Working together with our advertising partner SBB, we supported Helsana in its advertising campaign across various channels:

Display banners on the SBB website and SBB Mobile app (with timetable-specific advertising), the PostBus WiFi landing page and thousands of screens on public transport were used for maximum visibility. The ads were shown only when the weather was good and when near a Helsana trail.
Another attractive element for customers was a competition where participants had the chance to win one of three GA Travelcards for SBB and PostBus.
In addition, SBB and SwissPass newsletters helped make people even more aware of the campaign.

Rich Content Section

Thanks to this campaign by Swiss Post and SBB, we were able to reach and target potential customers in all regions of Switzerland with a national campaign.
Lena-Anna Borner, Marking Relations Manager at Helsana