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Yuh can do it! Full attention, large impact
Yuh!
With the 'Yuh' finance app, paying, saving and investing are child’s play. An extensive, cross-media advertising campaign aiming to improve awareness of the financial company and its app and to lead to more accounts being opened.
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Highly impressive results
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10,000
clicks on display ads with 4.5 million impressions and 1 million video views
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1,200
clicks on a total of 442,000 e-mails sent
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8 million
DOOH impressions resulted in 46 million contacts, gross
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543,000
addressed and unaddressed mailings in total, with conversion rates of 7.5 (initial mailing) and 14 percent (follow-up mailing)
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5,000
accounts opened
Our approach
The two major Swiss financial institutions, Swissquote and PostFinance, are behind the practical Yuh app, and they wanted the campaign to generate awareness, boost traffic on the landing page and increase the number of app downloads and accounts opened.
The target group comprised a young audience of people (20 to 45-year-olds) from all over Switzerland who live in urban areas and speak one of the three national languages, German, French or Italian. The campaign was split up into three phases, and during the first phase, programmatic advertising, e-mails and digital out-of-home advertising generated a lot of attention. Anyone who reacted to these was then contacted by social media, email and two direct mailings during the following two phases. They were encouraged to download the app and open an account.
The campaign reached most of Switzerland in just a month and showed promising conversion rates. It even achieved the intended number of new account openings.
We used the following measures to support Yuh across various channels and phases:
Awareness (phase 1)
- Programmatic ads: digital banner advertising displayed on the Swiss Post interface for “My consignments” and other advertising spaces
- E-mail marketing: initial mailing sent to recipients throughout Switzerland
- Digital out-of-home advertising: displayed at petrol stations, in cities and on public transport
Remarketing 1 (phase 2)
- Social media retargeting: forming a custom audience and displaying social ads
- E-mail marketing: remarketing sent to those who reacted during the awareness phase
- Addressed and unaddressed mailing: wide distribution throughout Switzerland with flyers and postcards
Remarketing 2 (phase 3)
Addressed direct mailing: follow-up mailing in the form of a postcard to those who reacted to the first remarketing phase
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'Thanks to this large-scale campaign, we’ve significantly improved awareness of our finance app. We’ve also seen a noticeable increase in the number of new accounts opened due to our consistent focus on a young and urban audience.
Laila Bogaert, Brand Marketing Manager at Yuh
Advertising materials
