In its appeal for donations during the pandemic, the charity organization Caritas relied on stringent crossmedia communication using display ads, e-mailing, a website and direct mailing. Within a week and with great advertising impact, display ads were presented, various e-mails sent out and personalized mailings delivered by post. The goal was to raise Swiss public awareness of the plight of the world’s poorest people and to enable virtual aid parcels to be sent to those affected. The campaign was a resounding success and provided valuable insights into new opportunities for lead generation.