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Caritas Schweiz 

Optimizing the generation of donations via a cross-media approach

Campaign facts

Goals

- Donation generation
- Lead generation
- Attracting new donors
- Awareness 

Target group

- German-speaking Switzerland
- People likely to donate 

Advertising media

- Display ads
- Awareness, remarketing and reminder e-mails
- Addressed direct mailing 

Highly impressive results

  • 2.3 million.

    display ad impressions

  • 430'000

    display ad unique users

  • 0,16%

    display ad click rate

  • 18,5%

    opening rate for awareness and remarketing

  • 22,3%

    opening rate for reminders

  • 1,3%

    click rate for awareness and remarketing

  • >90 000

    responses in total

  • 2,2%

    click rate for reminders

  • 5000

    letters sent to clickers

Advertising media

Ready to get started?

We’re right here for you. 

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Thank you for your enquiry

We will contact you in the coming days.

Kind regards