Direct mailing
Use direct mailing in dialogue marketing: letter mail is still one of the most effective channels for PR and marketing campaigns.
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Generating nationwide awareness for the world première of a Mazda product
Mazda launched an innovation on the car market: the new Skyactiv-X engine, combining the benefits of a petrol and diesel drive system.
The nationwide campaign consisted of two phases. During the first phase, awareness of the Skyactiv-X engine was generated via the display and e-mail channels. In the second phase, people who had previously seen the advertising and visitors who were detected on the Mazda website were targeted at an additional touchpoint using adapted dialogue. The second appeal led to a considerable increase in interest.
Use direct mailing in dialogue marketing: letter mail is still one of the most effective channels for PR and marketing campaigns.
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Display, e-mail, social media and other online advertising formats: Post Advertising provides all the channels you’ll need to reach your customers with direct marketing.
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