Audience insights
Data‑driven marketing with zero‑party data
Personalized communication works – but only if it is based on relevant and reliable information. Zero‑party data is regarded as the highest‑quality data source for targeted marketing, because customers consciously, voluntarily and directly share insights into their interests.
What defines our audience
The Swiss Post Advertising audience consists of over 1.7 million people in Switzerland who regularly share information about their current plans and motivations with us via surveys. In contrast to traditional market research, the data is not aggregated but kept at individual level – naturally, within the framework of the conditions of use and consent for third-party offers. This creates highly precise target group clusters that enable direct, but respectful communication in compliance with data protection legislation.
Current insights
At regular intervals, we check what matters to our customers. Find out what makes our audience tick, what motivates them and what their intentions are:
