Best Practice
Powerful moments − driven by data and cross-media.
Good advertising makes an impact because it is more than just a good moment. It finds a place in its target group’s lives. At the right time, in the right context and with the right message − and with everything orchestrated and planned precisely. In the “Best Practice” booklet, we show you exactly how to succeed.
Rich Content Section
What you can expect
The focus is on 11 genuine campaigns, from well-known brands to regional companies. They show in differing ways how advertising is used today: it is cross-media, contextual and engaging. The booklet makes our approach to advertising tangible − as a perfect combination of message, target group, timing and channel.
A glimpse inside the booklet
- Two yellow brands in a public duel
- Competitors’ products − a letter box surprise
- A health insurance provider that encourages excursions during sunny weather
- A travel provider that communicates digitally, physically and at the right time
And many other examples that go beyond simple contact via advertisements.
What is cross-moments advertising?
Cross-moments advertising is advertising that goes beyond fleeting contact. It is experienced consciously, providing a relevant, stimulating and memorable experience.
Impact is created when message, target group, timing and channel are orchestrated perfectly. Post Advertising’s unique ecosystem − from direct mail and DOOH to mobile − enables us to design advertising moments that make a lasting impression and spur viewers into action.
Order now
Complete the form to receive the booklet as a PDF or in print.
Powerful moments − driven by data and cross-media.
The booklet is not currently available in Italian/English. However, you are welcome to order a copy in German or French.
Previous editions of the booklet
The first edition of “Best Practice” and its predecessor publication “DirectCases” are still available.
Download them free of charge now.