Raise your profile, Advertise locally
Turn Bern into a city of burger fans? With flyers!
Holy Cow! Gourmet Burger Company SA
For the reopening of its restaurant in Bern, Swiss burger chain Holy Cow! relied on a flyer campaign with vouchers in the catchment area. The local approach ensured targeted visibility – and numerous first-time visits.
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Highly impressive results
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17,000
advertising flyers distributed
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557
vouchers redeemed
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3.3 percent
conversion rate
Our approach
The goal of the campaign was to publicize the reopening of Holy Cow! in Bern and attract new customers to the restaurant with a view to winning over regulars in the long term. The campaign targeted anyone aged 15 and over within a radius of around five kilometres of the location.
Advertising flyers: targeted distribution, guaranteed to catch the eye
The means used was an unaddressed advertising flyer with a 2 for 1 voucher for a burger meal, distributed via Swiss Post’s Flyer Service. Holy Cow! arranged the campaign quickly and easily, produced the flyers efficiently, distributed them in a targeted manner in the local area and ensured a highly visible presence in letter boxes. Holy Cow! also announced the new opening through its own channels on Instagram and Facebook.
In 2025, the company advertised a total of 22 restaurants, including three new openings, each time using Swiss Post’s Flyer Service. The Bern campaign was also effective: many new guests redeemed the voucher, exceeding the campaign’s goal.
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The Flyer Service is an ideal tool for us because the process is straightforward, intuitive and fast. The quality of the flyers is high, and physical advertising reliably achieves the desired effect. For us, the Flyer Service remains a key tool in promoting our restaurants.
Johanna Borge, Head of Marketing, Holy Cow! Gourmet Burger Company SA
Advertising materials
