Increase revenue

Gain new customers with a cross-media campaign
Neuroth

The leading auditory acoustics company, Neuroth Hörcenter AG, used Hearing Day in spring 2022 as an opportunity to expand its customer base. Over a period of four weeks, the target group was made aware of the services provided by Neuroth. Both on- and offline channels were combined to achieve this. The aim of the campaign was to encourage potential new customers to arrange a consultation. The campaign managed to reach its target audience and was a success.

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Highly impressive results

12,000

postcards sent (addressed mailing)
74 percent

response rate to reminder e-mail
>100

consultation appointments made

Our approach

The overall impact of the campaign was strengthened by coordinating the content, form and time of the advertising measures. Thanks to the right target group definition, channel selection and message, even a product requiring intensive consultation was marketed successfully.

We supported Neuroth across different channels and phases with the following measures:

Awareness

Setting up the campaign and running display ads.
Setting up the e-mail campaign, including the HTML template, graphics and design.

Remarketing

Setting up the e-mail campaign, including the HTML template, graphics and design. Sending out e-mails to those who responded during the awareness phase.
Creating profiles from the data of those who responded during the awareness phase. These profiles were used as the targeting criterion for the target group on Neuroth‘s social media channels.

Reminder

Coordinating a bulk mailing of postcards, including a voucher for a free hearing test.
Sending postcards to those who responded during the remarketing phase.

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The idea behind the campaign was to combine digital and analogue channels. We’ve been pleasantly surprised by the high opening rate of the e-mails sent, the many people reached via the display campaign and the traffic generated on the website. We will definitely use the cross-media approach again in the future.
Fabienne Rudigier, CRM and Digital Marketing Manager, Neuroth Hörcenter AG