Raise your profile, Advertise locally

Success thanks to a cross-media campaign with high advertising pressure
St.Gallisch-Appenzellische Kraftwerke AG

In addition to electricity, St. Gallisch-Appenzellische Kraftwerke AG (SAK) provides many other services and products – inexpensive mobile phone subscriptions, for example. A broad, cross-media campaign aimed to raise the profile of the mobile phone services provided by SAK. In cooperation with 360° Cross-Channel Solutions, the services were advertised intensively and over multiple channels for the first time. With huge success!

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Highly impressive results

21.67 percent

e-mail opening rate
>950,000

digital out-of-home impressions in Postbuses
571,670

e-mails sent

Our approach

Awareness

Running display ads with regional markers.
Initial roll-out of e-mails to those living in the east of Switzerland.
Digital out-of-home: digital outdoor advertising within a certain radius of selected postcode areas on public transport and outdoor screens in St. Gallen.

Remarketing

All those who viewed and clicked the display campaign received a personal e-mail.
Creation of a Facebook custom audience with ads based on the e-mail addresses and data from display ads during the initial phase.

Reminder

Those who responded (clicked) during the remarketing phase received a personalized postcard.
All those who viewed and clicked from the first two phases received a personalized reminder e-mail.
Outbound marketing: some respondents (those who clicked on previous e-mails) were contacted by telephone.

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The campaign enabled us to reach more people in Eastern Switzerland than ever before and to achieve significant growth in traffic and contract take-up. The cross-media approach set us on an efficient and successful path that we definitely want to pursue.
Nicole Hasselwander, Head of Marketing Management, SAK