Data analysis
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Frankenspalter
Optimized customer data leads to higher revenue and success
How can you optimize your advertising budget for unaddressed items at minimal additional cost? How can you improve the success of leaflets? The company Frankenspalter found answers to these questions in Swiss Post’s data ecosystem.
How can you optimize your advertising budget for unaddressed items at minimal additional cost? How can you improve the success of leaflets? The company Frankenspalter found answers to these questions in Swiss Post’s data ecosystem.
Campaign facts
Goals
– Optimizing the response rate and revenue
– Stable leaflet print run
Target group
– Existing and new customers
– German-speaking Switzerland and Western Switzerland
Call to action
Ordering primarily via online shop
«Swiss Post’s analysis service helped achieve a further significant improvement in the success of the leaflet. I was really surprised to see that revenue could be increased to such an extent at relatively low additional cost.»
Highly impressive results
15%
Revenue up 15% thanks to the analysis
10%
improvement in cost-to-sales ratio (despite extra analysis costs)
2%
higher conversion rate amongst existing customers
22,5%
higher conversion rate amongst new customers
Advertising media
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Post Advertising
Post CH Ltd
Logistics Services
Wankdorfallee 4
3030 Berne
Post CH Ltd
Logistics Services
Wankdorfallee 4
3030 Berne