Data & analytics
Analysis and optimization of your marketing campaigns

Gain a deeper insight into the composition of your customer base. Our analysis gives you valuable information about the social demographics, geographical distribution and behavioural patterns of your customers. Use this data to develop targeted marketing strategies and reach customers more effectively.

• Data-based group targeting: find areas where your customer’s digital twins are located. With our advanced lookalike modelling, we identify interesting advertising areas.
• Feature-based group targeting: define your target groups based on specific features. We analyse this data and identify the optimal target areas for your advertising campaigns.

Identify your marketing success in a more transparent and targeted way with our performance analysis. We enable cross-channel effectiveness monitoring based on your campaign set-ups, transaction data and control groups.