Increase revenue

Successful lead generation with cross-media campaign
Geberit

Geberit launched a new revolutionary bathroom series called “Geberit ONE”: design in front of the wall combined with technology behind it. Post Advertising carried out an on- and offline mailing campaign for the launch of the new bathroom series. The aim of the campaign was to increase awareness of Geberit’s product portfolio. An additional goal was to generate leads in the form of trade fair admissions, consultations and brochure orders. The campaign was a success!

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Highly impressive results

465,000

contact points generated
2,000

leads generated
1.87 percent

e-mail remarketing click rate

Our approach

Post Advertising assisted the campaign from the initial concept stage through to the creation and design of advertising material and address management for new customers. We supported Geberit across different channels and phases with the following measures:

Awareness

Sending e-mails to the selected target group with personal greeting
Measuring and matching recognized visitors on the existing landing page using tags
Print mailing to certain existing customers

Remarketing

E-mail remarketing: sending e-mails to recognized landing page visitors with personal greeting
Creation of the Facebook custom audience containing all people who responded to e-mails in the initial and remarketing phases

Reminder

Those who responded to previous e-mails (by clicking and opening) were approached personally in a 1:1 dialogue using an addressed direct mailing.
Physical follow-up mail: all those who ordered received an addressed print mail designed for each specific target audience

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The initial e-mailing opened the door wide at the start of the campaign and generated lots of visits to our landing page and sales. The response was very pleasing and the costs reasonable.
Ira Mazenauer, MarCom Manager for Direct Marketing at Geberit Vertriebs AG