St.Gallisch-Appenzellische Kraftwerke AG (SAK) is an energy provider in Eastern Switzerland, which offers many other services in addition to electricity supply. As part of a highly ambitious campaign, SAK sought to raise the profile of its attractively priced mobile phone subscription “SAK Mobile”. The service was advertised intensively for the first time and across many different channels at the same time in collaboration with 360° Cross Channel Solutions. The high crossmedia advertising impact was well received: this was reflected directly in the analytics data and take-up of contracts, but also indirectly in the increase in traffic and sales of other services.