Cross-channel sampling
Enable prospective customers to experience your product samples and gadgets

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Would you like to distribute your product samples or gadgets to your target group at the right time and in the right place? And with as little coverage wastage as possible? Our data-based “Cross-channel Sampling” solution provides a systematized distribution option that allows you can reach the desired target group and maximize your advertising success. This is done directly to private letter boxes, on-site in Swiss Post branches and accompanied by a cross-media campaign.

Advantages of the Sampling solution

Through a preliminary analysis based on real data, we determine the target area based on your sampling in order to optimally reach your target group.
With cross-media interaction between various touchpoints, we increase your presence with the target group and maximize the advertising impact.
With a household sampling, you can increase your company’s sales in the long term and also increase advertising pressure with high-reach channels.

Suitable products for your sampling

To maximize the success of your sampling, we combine digital and physical channels, coordinate them and guide your campaign to success. This enables you to reach your target group and advertise more efficiently. Samples sent directly to private letter boxes combined with a subsequent reminder mailing increase sales. We also use digital outdoor advertising to increase reach and advertising pressure.

Enable prospective customers to experience your products and distribute your product samples where your target group is located – either directly to private letter boxes or on-site at a Swiss Post branch. From food to cosmetics, we offer the right distribution method for every sampling.

More about Sampling

You can display your products on digital screens at locations where your target group is on the move: in cities, railway stations, petrol stations, Swiss Post branches and on public transport. Our advertising network offers you maximum reach on large and small screens.

More about Digital out of Home

With unadressed promotional mailings, you can send your product samples directly to the private letter boxes of your potential customers. This approach is simple and effective, possible throughout Switzerland and with minimal coverage wastage thanks to the precise geographical and target group-oriented selection of the target area. Unaddressed mailings can also be optimally integrated into the cross-media campaign mix and are particularly suitable when sending reminder mailings for your sampling campaign.

More about unaddressed promotional mailing

Take advantage of Swiss Post’s proximity to the population for your retail company. In our branches, you can market your products and services, display ads and create a physical contact point for your customers. This enables you to reach around 869,000 Swiss Post customers every week.

Successful practical examples

Emmi

Successful cross-media sampling campaign.

Discover the Emmi example

Cross-channel sampling Enable prospective customers to experience your product samples and gadgets

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Advantages of the Sampling solution

Suitable products for your sampling

Sampling

Digital out-of-home

Unaddressed promotional mailing

Swiss Post branches

Successful practical examples

Emmi

Would you like to ensure your target group can experience your product samples? We would be happy to advise you.

Cross-channel sampling
Enable prospective customers to experience your product samples and gadgets

Would you like to ensure your target group can experience your product samples?
We would be happy to advise you.