Increase revenue, Advertise locally, Strengthen customer relationships
From advertising moment to winning moment
Swisscom
How Swisscom used a clever regionalized campaign and an attractive competition to attract thousands of people to the shops in Bern – and turn every visit into an opportunity for personal advice, enhanced customer loyalty and targeted upselling.
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Highly impressive results
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2,254
new customer registrations on the landing page (winning code)
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4,074
visitors to the shops in total
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9
PlayStation 5 consoles won
Our approach
To give its national campaign an extra boost, Swisscom focused closely on proximity and face-to-face encounters in the Bern region. The goal was to attract both new and existing customers to the shops in Bern and to use personal contact specifically for upselling and cross-selling. Together with Post Advertising, a cross-media campaign was developed across digital and physical channels – combined with a strong incentive: participants had the chance to win a Sony PlayStation 5.
Potential new customers received an initial e-mail and reminder e-mail with a link and an unaddressed PromoPost flyer with a QR code. Both took users to a landing page where they could register and generate a personal winning code – to be redeemed directly in the Swisscom shop. In addition, the target group was reached by display ads shown in-app in the SBB Mobile app and intensified regionally on digital out-of-home screens. Existing customers in the Bern region received their winning code directly by initial e-mail and reminder e-mail, also giving them a strong incentive to visit the shops.
Five channels – more than 4,000 shop visits
The numbers speak for themselves: of the 2,254 people who registered on the landing page, 622 redeemed their code in-store – a conversion rate of 27.6 percent. Of the more than 100,000 existing customers contacted, an additional 3,452 people (3.35 percent) came to the shops. In total, the campaign brought more than 4,000 people to Swisscom – turning an advertising moment into a winning moment for both sides.
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The close partnership between Swisscom and Post Advertising allowed us to target a wide customer group with an effective combination of e-mails, digital ads and mailshots. This has shown the value of cross-sector cooperation.
Ismail Omerhodzic, Step In Channel & Regio Management, Swisscom
Advertising materials
