Cross-Channel
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Successful lead generation with crossmedia campaign
Geberit launched a new revolutionary bathroom series called “Geberit ONE”: design in front of the wall combined with technology behind it.
360° Solutions created and implemented an offline and online mailing campaign. The goal was to generate leads in the form of trade fair admissions for Swissbau, consultations and brochure orders. It also focused on raising the profile of the product portfolio and positioning as a complete bathroom provider. The campaign proved a crossmedia success thanks to broad digital distribution in the ‘awareness’ phase, the correct data analysis during the ‘remarketing’ phase and the targeted, physical approach in the ‘reminder’ phase. |
Campaigns implemented from concept design to production with Post Advertising
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