Geberit

Successful lead generation with crossmedia campaign

Geberit launched a new revolutionary bathroom series called “Geberit ONE”: design in front of the wall combined with technology behind it.

360° Solutions created and implemented an offline and online mailing campaign. The goal was to generate leads in the form of trade fair admissions for Swissbau, consultations and brochure orders. It also focused on raising the profile of the product portfolio and positioning as a complete bathroom provider. The campaign proved a crossmedia success thanks to broad digital distribution in the ‘awareness’ phase, the correct data analysis during the ‘remarketing’ phase and the targeted, physical approach in the ‘reminder’ phase.

Campaigns implemented from concept design to production with Post Advertising

Campaign design
Concept content design and channel strategy
Creation
Text and graphic implementation of advertising material
Address management for new customers
By post and e-mail according to chosen target groups
Production
Printing of the physical advertising materials, set-up and programming of the e-mail templates.

Campaign facts

Goals

- Lead generation
- Awareness
Target group

- German-speaking Switzerland
- Purchasing power medium to high
- House owners
- Flat owners
- Year of construction up to 2005
Call to action

- Registration on homepage

Goals

- Lead generation
- Awareness

Target group

- German-speaking Switzerland
- Purchasing power medium to high
- House owners
- Flat owners
- Year of construction up to 2005

Call to action

- Registration on homepage

«The initial e-mailing opened the door wide at the start of the campaign and generated lots of visits to our landing page and sales. The response was very pleasing and the costs reasonable. »

Ira Mazenauer, MarCom Manager for Direct Marketing at Geberit Vertriebs AG