Use the comprehensive Swiss Post criteria to find out your customers’ characteristics, affinities and potential. You can utilize the insights for future campaigns with new or existing customers.

Group your customer base into homogeneous groups. These insights will help you with strategic and economical customer planning.

Identify the potential for cross-selling, upselling or migration using your own company data. This allows you to plan your advertising campaigns in a more targeted way.

Use our lookalike modelling to find advertising spaces where your customers’ digital twins live and minimize coverage wastage.

Describe your target group using the characteristics available, and we will calculate the optimal target areas for your advertising.

Define your target areas and groups based on environmental factors (weather, seasonality, population density, centrality, etc.). A good compromise between a broad area and specific customer targeting.

We determine the market cultivation of your required advertising zone using Swiss Post data. Expand your marketing planning with Swiss Post’s knowledge of advertising impact.

Determine your marketing success in a more targeted and transparent way with our extensive performance analysis based on your campaign set-up, transaction data and comparable control groups or areas. This gives you comprehensive cross-channel effectiveness monitoring.