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Programmatic advertising

The Swiss Post digital advertising inventory: the programmatic approach

More potential exposures

Benefit from over 3 million potential exposures per week with the Swiss Post digital advertising inventory.

Target group affinity

Reach an e-commerce-savvy customer base on “My consignments”.

Convenient booking

The digital advertising inventory can easily be booked both via the open bidding and direct deals.

  • Reach

    12 million impressions per month via “My consignments”

  • Conversion 

    Achieve a high click-through rate via “My consignments”

Facts & figures 

  • Gender

    - Men: 53.6%

    - Women: 46.4%

  • Age

    - 18-24: 10%

    - 25-34: 23%

    - 35-44: 21%

    - 45 – 54: 18%

    - 55-64: 12%

    - 65+: 12%

  • End device usage

    - Desktop: 51.79%

    - Mobile: 47.18%

    - Tablet: 1.03%

  • Affinities

    - Food and dining

    - Lifestyle and hobbies

    - Travel

    - News and politics

    - Beauty and wellness

  • Languages

    - German: 64%

    - French: 19%

    - English: 13%

    - Italian: 3%

  • Regions

    - Zurich: 43%

    - Vaud: 12%

    - Bern: 11%

    - Geneva: 8%

    - Aargau: 5%

Formats and placement 

Billboard

Medium rectangle

Ready to get started?

We’re right here for you. 

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Thank you for your enquiry

We will contact you in the coming days.

Kind regards