Customer structure analyses provide insights into the composition of your customers, allowing you to better understand their needs and develop targeted marketing strategies.

The customer structure analysis gives you a view of your customers and offers the ideal basis for a campaign aimed at new or existing customers.

Along with the customer structure analysis, you receive a report on your customers’ sociodemographic, geographical and behavioural data and/or a geographical heatmap visualization of existing customers.

Use our lookalike modelling to find advertising spaces where your customers’ digital twins live and minimize coverage wastage.

Describe your target group using the characteristics available, and we will calculate the optimal target areas for your advertising.

Determine your marketing success in a more targeted and transparent way with our extensive performance analysis based on your campaign set-up, transaction data and comparable control groups or areas. This gives you comprehensive cross-channel effectiveness monitoring.